Photographers often talk about themselves as "visual storytellers" but ask them about the basic elements of storytelling and they get stuck. We threw the word 'story' around but what does it mean, why does it matter, and how do we use the elements of story and storytelling to make photographs that hook the emotion and the imagination? This presentation is a practical deep dive into those elements, by a photographer whose storytelling abilities were in demand as a humanitarian photographer, and now as a Creative Storytelling Specialist for Apple. This presentation will help you make photographs that connect, and create impact.